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The Future of Global Consumer Markets with Mauro Guillén
What’s in store for global consumer markets? While geography will always matter, consumer segments tell a more insightful story. At the whiteboard with Mauro Guillén (Photograph by Colin Lenton)...
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Emeritus alumni bring “The Power of Age” to Knowledge@Wharton on Sirius XM...
Jim Rowbotham WG69 and Tom Hadlock WG66 (Illustrations by Riccardo Vecchio) In this episode of the Knowledge@Wharton program, (originally aired on Sirius XM Channel 111, Business Radio Powered by The...
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Pepsi, Uber, and Misinformed Marketing
Photo: Thinkstock In a highly connected, activist-charged world, commercial marketing matters more than ever before. If leveraged correctly, social media can be a powerful corporate tool. It allows...
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Marketing Tips for 21st Century Retailers
Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center’s recent conference. (Left to right): Wharton marketing professor Barbara Kahn...
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Brand Management: A Career to Consider
Photo: Getty Images If you’re a recent Wharton graduate–or even if you got your MBA years ago–you likely took a job in banking or consulting right out of school, but it’s never too late to shift...
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A Guide to Online Business Valuation
The unique variables to consider when determining what an online company is worth. (Photo: Getty Images) Where would you begin if you had to value an online business? How would you account for the...
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What Your Words Say About You
At the Wharton Behavioral Insights in Text Conference, researchers shared best practices for deriving hidden meaning from language Associate marketing professor Jonah Berger presenting at Behavioral...
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Talking Global Fashion, El Corte Inglés, and Amazon
Alumni from the Wharton Club of Spain joined faculty and industry professionals at the "New Frontiers of Retail and Consumer Behavior Research" conference in Madrid. Photo: Getty Images Imagine the...
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How Brand Licensees Can Hurt Your Business
The controversy brewing in Asia over shark fins has pulled Starbucks into an environmental protest campaign. Photo: Getty Images For those in the world of Corporate Social Responsibility (CSR) and...
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Closing the Confidence Gap and the Future of Marketing
SunTrust Bank CMO Susan Somersille Johnson WG91 on her shift to a purpose-driven career, how engineering applies to marketing, and three ways to help level the professional playing field for women....
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