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Will Marketers Ambush the London Games?
Carl Lewis wore Nikes at the 1984 Summer Games, and pairs like the one pictured above at the subsequent three Olympics in which he competed. What was the official shoe of the 1984 Los Angeles Olympic...
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Taking Control of the Uncontrollable
When you sell bath products, you don’t expect consumers to believe you are selling a dangerous drug linked to a vicious zombie-like attack in Miami. However, this unlikely scenario recently played out...
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Can You Trust That e-Store?
With more and more companies and products showing up online, it is hard to figure out who’s who, and whom to trust. Am I buying from someone selling out of his garage? Does this organization even...
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Young Athletes: Ready, Set … Tweet
Twitter is the weapon of choice in the social-media battleground for Andrew Brandt. He relishes the “140-character bombs” that he can tweet at will. He knows that his followers—and...
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Sustaining Selling Success
When I was a little kid and all my friends were selling lemonade on the sidewalks outside our houses in Brooklyn, I set up shop to sell my old toys and trinkets. My stuff was more differentiated, and...
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Merging Technology With Traditional Marketing
The Direct Marketing Association (DMA) is dropping potentially mixed messages on marketers. In their 2012 Response Rate Report, they state that on average, direct mail generates stronger response rates...
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Low-Cost, High-Reward Mistakes for Business Innovation
There will never be a shortage of dumb mistakes. Fortune magazine once compiled a list of the “101 Dumbest Moments in Business” that included Merrill Lynch’s investment in subprime mortgages just...
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Can You Trust Me Now?
A television commercial shows a group of young people, each trailed by an animated set of vertical bars, indicating the strength of the person’s cell phone signal. The ad reminds me of when I first...
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Penney’s Pricing Problems
It takes a brave soul to try and shake up the department store business. More so if the company has a history of seeing ups and downs in business cycles for 110 years and still staying afloat. One...
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Sympathy for Inflation
When I bought lunch yesterday, the sign below was posted at the front of the queue at a nearby restaurant. Of course I found it interesting, and I’m probably the only who did. Everyone else seemed to...
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Not Just Any Weekend at the Olympics
Courtesy: International Olympic Committee This was my first volleyball-focused Olympics. Actually, it is the first Olympics I’ve attended live since the 1984 Los Angeles Games. I worked at those and...
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Marketing to Shopper Psychology
How do retailers and CPG companies apply insights about consumer psychology in today’s marketing strategies? Here are some examples from retail startups that presented at our research center’s...
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What’s Facebook’s ‘Want’ Button Mean for Marketers?
The Facebook “want” button is gaining celebrity status before it even makes an official debut. That’s because the implications of this little button are far-reaching and could point to a new revenue...
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Pricing Mango Madness
Will you spend your hard-earned snack dollars on this? Between a fast-food quarter-pounder and a pint of the first luscious cherries of the season, which would you consider a delicacy? You may not care...
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Amplify Your Leadership Brand
If you are CEO of a venture capitalist-funded company, you didn’t get to this point by blending in, by standing still or by being mediocre. Therefore, your personal brand should be anything but...
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First Tour Stops Exceed Expectations
Professor David Bell presents at the L.A. stop of the Knowledge for Action Lifelong Learning Tour. During the next 18 months, Wharton faculty will travel worldwide on the Knowledge for Action Lifelong...
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From ‘Ultimate’ to ‘Iconic’ in 60 Seconds?
Talk about drive. In its aggressive marketing push for 2012, BMW is trying to accelerate its image beyond the “ultimate” in “ultimate driving machine.” The company wants to sell car buyers (investors,...
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It’s All Fun and Games
Professor Kevin Werbach discusses gamification at the recent Knowledge for Action Lifelong Learning Tour lecture. “Seventy percent—according to a number of studies—of people say they’re not really...
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Lessons From the Maveron Playbook
Things are still alive and well on the West Coast, but I’m going to suspend my update of all things S.F. until at least a few days from now, in part because I’m about to disappear into the Poconos...
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Lifelong Learning in London
Professor Eric Bradlow presents at the London stop of the Lifelong Learning Tour. Whilst you’d be forgiven for expecting a finance lecture at the Lifelong Learning Tour event in London on November 14,...
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